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Introduction When people search online for products or services, they often look for options close to home. Queries like “best coffee shop near me” or “emergency plumber nearby” are increasingly common, and the businesses that appear at the top of these results usually capture the customer. This is the essence of Local SEO—optimizing a business’s …

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In the ever-evolving world of SEO, one factor has become increasingly critical to rankings—user experience (UX). While many focus on traditional SEO tactics like keyword optimization and link building, user experience has emerged as a crucial ranking factor for search engines, particularly Google. In 2025, SEO strategies must go beyond technical optimization and embrace the …

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